How To Come Up With Business Name

Coming up with a business name can be an exciting and daunting task. A business name is the first impression that a potential customer has of your brand. It needs to be memorable, unique and easy to spell. In this article, we will explore the best ways to come up with a business name that will help your brand stand out.

Brainstorming Ideas

When it comes to creating a business name, the first step is to brainstorm ideas. Start by writing down words that are related to your business. Think about the products or services you offer, the target audience you are trying to reach, and the overall message you want to convey.

Think About Your Target Audience

When creating a business name, it’s important to consider your target audience. Think about the type of person who will be interested in your products or services. Are they young or old, male or female, and what are their interests?

Make it Memorable

A good business name is memorable. It should be easy to say, spell and remember. It’s important to choose a name that is unique and stands out from the competition.

Consider Shorter Names

Shorter business names are often easier to remember and can be more effective in branding. They are easy to say and spell, and they can be more catchy and memorable.

Testing Your Business Name

Once you have a list of potential business names, it’s time to start testing them. Here are a few ways to test your business name:

Ask for Feedback

Ask friends, family, and colleagues for their opinions on your business name. This can help you get an idea of what people think about your name and whether it’s memorable or not.

Google It

Do a quick Google search of your potential business name to see if any other businesses have the same name. This can help you avoid legal issues down the line.

Check Social Media

Check to see if the name you’re considering is available on social media platforms such as Facebook, Instagram, and Twitter. Having the same name across all social media platforms can help with branding and recognition.


What should I avoid when choosing a business name?

Avoid names that are too generic, hard to spell or easily confused with other businesses. Names that are too long or complicated can also be a turn-off for potential customers.

Can I use my own name as my business name?

Yes, you can use your own name as your business name. However, it’s important to consider whether your name is memorable or unique enough to stand out from the competition.

How long should my business name be?

Your business name should be short and sweet. Ideally, it should be no longer than two or three words.


Creating a business name can be a fun and rewarding experience. By brainstorming ideas, testing your name, and getting feedback, you can come up with a business name that is memorable, unique, and effective. Remember to keep it short, easy to spell and relevant to your brand. Good luck with your business naming journey!